Drew Goodmanson wants to know, “What’s Your Church’s Mullet Strategy?” because he is looking to relaunch his church’s website and design. So what is the “mullet strategy?”
The mullet strategy is a website design that is “business up front and party in the back!” Goodmanson adds that the mullet strategy lets “users party, argue, and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay because the best way for web companies to grow traffic is to let the users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can wistfully admire their brands.”
Goodmanson further explains,
We want people in our church to be in community, connect, discuss, post, interact and all that other yummy social networking functionality. Churches who understand how to tap into social networks have a tremendous opportunity to connect with people. Some goals include:
* Connecting people with similar interests (eg. Mountain biking) to connect, organize and be missional in planning activities.
* Allowing home groups to continue the conversation throughout the week, post, discuss interact around topics. This area would facilitate some of this conversation.
* To participate in conversations for ‘registered members’ to discuss church business.
On another note, Acts 29 shares a short audio clip of Mark Driscoll sharing some of the lessons he learned in the beginning stages of planting Mars Hill Church and offers great insights of what to avoid as a pastor. Also check out the short audio clip discussing whether one should ever replant a church.